Evolving Product Leadership in the Age of AI

Hawi Abbajobir is a Product Lead at Codat, where she's building Advisory Intelligence, an AI-powered product that helps commercial bankers understand and advise their business clients. Her 11-year fintech career, across the US and UK, began in audit at Simple, widely regarded as the first neobank, which gave her a front-row seat to the challenges of building a digital bank long before the concept went mainstream. After an MBA at the University of Cambridge, she moved into product, building lending products at Uncapped, FX products at Visa and SMB accounting automation at Codat. She's seen fintech from many angles, from consumer to business and startup to global corporate, and that's what keeps it interesting for her.

Naoil is a research leader with 15+ years of experience spanning academic, agency, and in-house product research, including seven years in leadership roles. Her work focuses on understanding people and using research to inform product strategy and growth, with a deep interest in how technology shapes people’s lives.

Her experience across different research environments has shaped how she approaches research, leadership, and the role of research in building products that work for the people who use them.

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