A viral moment is not a business model. This session explores how creators can turn attention into lasting careers, trusted brands and sustainable revenue. Leaders from major digital platforms will unpack audience development, platform strategy, partnerships, ownership and monetisation—and share what creators need to build something that survives beyond the next algorithm change.


With over a decade of experience in the creative industries, Ree has built an unconventional yet dynamic career spanning event management, presenting, radio, tour management, and A&R. She has worked at (and with) both independent and major labels, including Universal, BMG, and Believe, shaping her diverse perspective on the music ecosystem. Now serving as Senior Artist and Label Relations Manager at SoundCloud, Ree focuses on supporting artist development, driving audience growth, and helping foster vibrant music communities.


Priscillia Mudiaki is a Creator Manager specialising in creator management and LinkedIn content strategy. She partners with C-suite executives, business leaders, and high-impact content creators across EMEA to amplify their presence on LinkedIn, empowering them to grow their influence, increase visibility, and build meaningful engagement through strategic storytelling and content. Alongside her role, she serves as an ERG Co-Lead for the EMEA region, helping foster an inclusive culture, strengthen employee engagement, and drive community-led initiatives across the organisation.


Oladimeji Ajegbile is an entrepreneur, author, and host of Figuring Life Out. He co-founded FotoPool and ODACITY, and his work has reached millions through technology, media, and storytelling. Through his writing, speaking, and content, he explores a simple idea: how to pursue ambition without losing yourself in the process.