Inside EA: Turning Data into Decisions, Experiences and Impact

Inside EA: Turning Data into Decisions, Experiences and Impact gives attendees a behind-the-scenes look at how Analytics, Product, Engineering, Marketing, and Program Management work together to build, operate, and evolve games at EA.

Attendees will follow the journey from player signal → insight → decision → build → reach → measure → learn, seeing how data and collaboration ultimately translate into player experiences.

Attendees will also learn what it takes to thrive and build a career in gaming, including the importance of craft depth, data fluency, player obsession, systems thinking, cross-functional influence, and AI adaptability. They’ll leave with a practical framework to assess their own strengths, identify areas to grow, and understand how their existing experience can translate into impact within the gaming industry.