What is the optimised 2027 marketing stack / AI in GTM - SAAS is dead

Felicitas is Global Head of Marketing at ActiveViam, a Nordic Capital-backed fintech providing real-time risk analytics to tier-one banks worldwide. She leads the global marketing function behind Atoti, the company’s flagship platform used by capital markets institutions for FRTB compliance, P&L attribution and market risk management. With over a decade of experience across B2B fintech and regtech, Felicitas has built and led marketing functions at some of the industry’s most recognised names, including Finastra, Mambu, Thought Machine and Snowflake. Before joining ActiveViam, she built an entire marketing function from scratch at RegTech scale-up Novatus. Felicitas has spent the past decade championing diversity and inclusion in the workplace, both as a leader building inclusive teams and as an advocate pushing the wider industry to do better. She sees this work as inseparable from good leadership, not separate from it. She specialises in top-of-funnel strategy, brand positioning and building the infrastructure that allows marketing teams to scale, and has been shortlisted for Fintech Marketing Leader of the Year. Originally from Germany and based in London for over a decade, Felicitas brings a global perspective to one of fintech’s most fast-moving segments.

Kofi Ankomah is an Enterprise Account Director at OpenAI, where he works with leading European organisations to adopt and scale AI responsibly. He advises senior leaders on practical ways to apply ChatGPT and Codex across go-to-market teams, helping them redesign workflows, improve productivity and turn AI experimentation into measurable business value. Kofi also leads OpenAI’s Black employee community across EMEA and is passionate about widening access to the opportunities created by AI.