2025 Session
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Thursday, October 29, 2026
Can You Have It All Without Doing It All? - The soft life in conversation with Toni Tone
Creator Economy
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10:40 am
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11:20 am
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29 Oct 2026
Tobacco Dock, London
Tobacco Dock, London
Can You Have It All Without Doing It All? We’re told that success takes sacrifice: longer hours, bigger goals, more visibility and an endless willingness to keep pushing. But does ambition really have to come at the expense of your peace? Author and creator Toni Tone joins us for a candid conversation inspired by Soft Life, exploring ambition, self-worth, money, boundaries and the pressure to constantly be “on”. Can you build an extraordinary career without making work your entire identity? Can you want more without constantly doing more? And is burnout really the price we have to pay for success? A conversation about redefining ambition — and whether having it all might actually require deciding what you’re willing to leave behind.
Toni Tone is a Sunday Times Bestselling author, award-winning podcast host and content creator with a global following of 1.3Mill+.
January 2025 saw Toni launch her first solo podcast, Toni Told Me, which quickly gained a loyal audience and earned Toni a nomination on the British Podcast Awards’ 2025 shortlist for the Rising Star award.
She has also hosted the BBC Sounds podcast Money Moves, and the Caroline Herrera podcast Walk Tall, for which her series won Bronze for the Business category in the British Podcast Awards.
Toni’s debut book, I Wish I Knew This Earlier: Lessons on Love (2021), became an instant Sunday Times Bestseller, and was followed up with Take Note: Real Life Lessons (2022), a powerful exploration of personal and professional growth. Toni’s highly anticipated third book and guide to break ups, No F*cks Given, was published in 2025 and her newest title, Soft Life: 10 Steps to a Gentle, Abundant and Easeful Life, was published by Bloomsbury in September 2026.
Toni’s invaluable advice has earned her reputation as the internet’s best big sister and in 2024 she was shortlisted for bCreator’s Lifestyle of the Year award.
She continues to be a longstanding Ambassador for the Young Women’s Trust, and regularly delivers impactful campaigns for global brands such as WhatsApp, PayPal, Max Factor, YSL Beauty, ITV and more.
Ruby-Jade Aryiku is the Co-Founder and PR Director of VAMP, a culture-led PR and marketing agency founded by three Black women and dedicated to authentically reaching Black British audiences across Film, TV, Music, Sport and Lifestyle. She was named in the Forbes 30 Under 30 Europe list in 2023.
Clients include Disney, Netflix, Paramount, Warner Bros., Lionsgate, Sky, Spotify, Universal Music, ITV, Meta, Nike, MAC, Gymshark, McDonald's, PLT, Arsenal and the BFI London Film Festival.
VAMP was founded in 2017, a year after the founders graduated from university. Now in its ninth year, the agency has delivered campaigns for Black Panther 1 & 2, The Woman King and The Little Mermaid, alongside Spotify's Asake show at Theatre Royal Drury Lane, Ne-Yo and Akon's European tour and creator activations at the British Grand Prix with Cadillac F1 - cementing its position as the go-to agency for publicity campaigns that reach diverse audiences, led by Ruby and her Publicity team. Ruby is also the UK publicist for Davido.
Beyond VAMP, Ruby is the co-founder of GLVM House, a creative content studio hub in Lagos, extending her work across the UK and Africa.
As an advocate for representation and access, Ruby is passionate about creating pathways into industries that aren't always easy to reach. Having started work experience at 15, she understands the value of early exposure, and spends much of her time mentoring creators, upcoming press and new talent breaking into PR and marketing - including media training workshops with organisations such as Lollipop Mentoring.
Prior to founding VAMP, Ruby worked in technology PR, music PR and events. She is a Trustee and Board Member of the Black British Initiative (BBI).
