Attracting top talent from diverse backgrounds is essential to building a strong business.


3 min read
Written by the BTF team

In today's competitive job market, attracting top talent and building a strong employer brand is essential. Companies that prioritize diversity and inclusivity not only foster innovation but also appeal to a broader talent pool. Black Tech Fest (BTF), brought to you by Colorintech, offers employers a unique opportunity to enhance their recruitment efforts and showcase their commitment to inclusive values. By partnering with BTF, companies like Deliveroo and HelloFresh have successfully connected with diverse talent pools, improving their employer branding and driving meaningful change.

Why Sponsor BTF?

Sponsoring BTF is more than just a marketing opportunity; it's a strategic investment in your company's future. BTF is a platform that amplifies innovation at the intersection of culture and technology, providing a space where diverse perspectives are not only welcomed but celebrated. By aligning with BTF, employers can:

  • Demonstrate Commitment to Inclusivity: Show your dedication to fostering a diverse and inclusive workplace. By supporting BTF, you signal to potential candidates that your company values and actively promotes diversity.
  • Engage with a Dynamic Community: Connect with a vibrant community of talented individuals who share your company's values. BTF attracts a wide array of professionals, from students and early-career professionals to seasoned experts and entrepreneurs.
  • Enhance Recruitment Efforts: Leverage BTF's platform to identify and engage with top talent. The event's focus on innovation and inclusion makes it an ideal environment for finding candidates who are not only skilled but also aligned with your company's mission and values.
  • Improve Employer Branding: Strengthen your employer brand by being associated with an event that champions inclusivity and innovation. Showcasing your support for BTF enhances your company's reputation as a forward-thinking and inclusive employer.

Success Stories: Deliveroo and HelloFresh

Deliveroo and HelloFresh are prime examples of how partnering with BTF can positively impact recruitment and employer branding. Here's how they have benefited from their collaboration with BTF:

HelloFresh, a global leader in meal-kit delivery services, recognised the importance of diversity in driving innovation. Through their partnership with Colorintech, HelloFresh engaged with a diverse talent pool and participated in events that highlighted their inclusive workplace culture. Their alignment with BTF's values helped HelloFresh enhance their employer branding and attract talented and diverse candidates.

Deliveroo has long been committed to creating a diverse and inclusive workplace. The company participated in various BTF events, including panel discussions and custom events, where they showcased their commitment to inclusivity and innovation. This visibility not only helped Deliveroo attract top talent but also reinforced their reputation as a progressive and inclusive employer. You can see the outcome of our custom Deliveroo event by clicking here.

How BTF Can Help Your Company

Partnering with BTF provides your company with unparalleled access to a diverse and talented community. Here are some of the ways BTF can support your recruitment and employer branding efforts:

  • Networking and speaking Opportunities: Give your employees the opportunity to be thought leaders and speak on one of our panels. You can also bring your team to BTF to participate in networking sessions, panel discussions, and workshops to connect with potential candidates and industry leaders.
  • Employer Showcases: Highlight your company's commitment to diversity and inclusion through dedicated employer showcases and sponsorship opportunities.
  • Talent Engagement: Engage with attendees through interactive sessions and career-focused events, allowing you to identify and connect with top talent.
  • Brand Visibility: Increase your brand's visibility by aligning with a high-profile event that champions innovation and inclusivity/

Join Us at BTF

Investing in diversity and inclusion is investing in the future of your company. By partnering with BTF, you can find candidates who bring diverse perspectives and drive innovation, while also enhancing your employer brand. Join Deliveroo, HelloFresh, and other forward-thinking companies in supporting BTF and making a tangible impact on your recruitment efforts.

For more information about sponsoring BTF and how it can benefit your company, view the documents below or contact us through the form on this page.

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