Building Global Brands for the Culture

Jefferson Osei, also known as Papa Ghana, is originally from Ghana and is now based in the Netherlands. As a co-founder of the Dutch fashion brand Daily Paper, Jefferson Osei has contributed to crafting a brand that merges contemporary streetwear aesthetics with African heritage, achieving global success and creating a dedicated community around the brand. With roots deeply embedded in Ghanaian culture, he has become a prominent name in both the creative and entrepreneurial world. Through projects where he functions as an art director, creative consultant, or sound director, Jefferson inspires and organically attracts a tribe of multidisciplinary creatives and cultivates and shares his talent and knowledge with various fields.