09 Oct 2025
Drumsheds London
Drumsheds London
In an ever-evolving digital landscape, transforming your creative passion into a sustainable business is the ultimate goal. Join us for an exclusive workshop featuring three industry experts: Abbi October, Creator Engagement Co-ordinator at YouTube; Jade Beason, a seasoned Creator & Consultant; and Charlotte Stavrou, Founder & CEO of Seven Six Agency.
This session goes beyond the basics of content creation, offering a deep dive into the business of being a creator. Our panel will share invaluable, real-world advice on monetisation strategies, brand collaborations, negotiation skills, and audience engagement that translates into revenue. Whether you're a budding creator or looking to professionalise your platform, you'll leave with actionable insights and practical tools to build a thriving and profitable career.
Register for your place here
https://form.typeform.com/to/Ff3lsspe
Charlotte Stavrou is a multi-award-winning entrepreneur and the founder of SevenSix Agency. Charlotte Stavrou (née Williams) is the Founder & CEO of Award-winning influencer marketing and talent management agency SevenSix Agency. She has become the go-to person for brands looking for advice on how to make their marketing strategies more inclusive. Charlotte regularly speaks for and works with platforms such as Meta and YouTube, and participates in roundtables and panels with industry bodies such as ISBA and Advertising Association. For the past five years, Charlotte has been helping creators understand their value. Together with her team, Charlotte has created the first-of-their-kind influencer pricing reports that have highlighted the Influencer Pay Gap. Their yearly pricing reports have helped set an industry pricing standard. Charlotte Stavrou is a respected and influential leader in the marketing industry who is dedicated to promoting diversity and inclusion.
I specialise in end-to-end account management, producing creative campaigns for some of the world's largest brands. Maintaining relationships with stakeholders, strategy and creative, content management, social media analysis, and reporting. I have amassed a growing portfolio of viral social media campaigns that have reached people worldwide.
Today’s a full circle moment. I’m back in social media agency land, but this time, it’s mine! I’m building a social-first social media marketing agency from scratch. I hired a team. I did the thing, bricking it, but moving forward anyway.So how did I get here? I cheated! (kinda)I went from 9-5 marketer in agency to full-time monetised content creator in just 6 months. By using everything I’ve learnt, and now I’m sharing it all here with you!Here’s the journey so far:2025 → Launched Social People Agency, built from 20 years of marketing obsession and creator growth experience.2024 → Built The Creator Project, a membership app and events for people building online.2021 → Quit my job after 8 years in agency life. Started YouTube. It changed everything.2015 → First marketing role. Loved it, but knew it could be done differently.2009 → Studied marketing. No backup plan, just cereal brand pitch decks and big dreams.2005 → Age 12, watching TV ads while everyone else watched MTV. Didn’t want to be famous, wanted to sell things.This moment feels like day one all over again.(but with a lot more receipts!)If you follow me, you’ll learn how to:Turn content into cash (without the guesswork)Grow your audience into a loyal communityCreator economy juicy insightsBuild systems that make social media work for you (not the other way around)And of course, I’ll be spilling all the BTS agency tea!This is just the start of my LinkedIn journey. If you got this far, welcome!For more free social media education, find me on YouTube, TikTok, and Instagram. Subscribe to my newsletter.
