2025 Session
|
Thursday, October 9, 2025

The Power of Storytelling in the AI-Era

Product & Marketing
|
2:15 pm
-
2:45 pm
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This session delves into how we can leverage the power of authentic, human-centric narratives to cut through the digital noise. We’ll explore how to harness AI as a tool to enhance, not replace, our storytelling, focusing on how to craft compelling brand stories that resonate emotionally with audiences.

On the panel

Karen Blackett CBE
CEO
Detria Williamson
Marketing Futurist and Former CMO at IDEO